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Marketing tips for your business

Marketing tips for your business

No matter how wonderful your company’s product or service, if you don’t advertise then no one will know about it. The goal of any advertising campaign should be to reach the largest audience for the lowest cost possible. If executed properly, advertising will serve as a powerful tool to boost your business’s profits sky high.

False productivity tips – and fixes

False productivity tips – and fixes

In today’s fast-paced business environment, business productivity has never been more imperative for keeping up with the competition and boosting opportunities to stay ahead. But the fact is that many of the tips you read about simply don’t work, and they could even make things worse by actually lowering your productivity.

Say goodbye to passwords with Windows 10

Say goodbye to passwords with Windows 10

Imagine a world where you no longer rely on passwords. What would it look like? Would there be flying cars speeding through the skies? Would there be robots serving you coffee in Starbucks? While these two changes are still probably decades away, a password-free world is not.

4 ways to backup your data

4 ways to backup your data

Data backup is one of the most important aspects of your company’s infrastructure. Without data availability, your business will come to a standstill. So it’s bizarre that most business owners fail to have a proper data backup strategy in place – and when disasters strike, it will be too late to act.

3 reasons to try Microsoft’s new browser

3 reasons to try Microsoft’s new browser

If you’re like most internet users, you probably use Google Chrome, Firefox or Opera as your web browser of choice. But later this year, there will be a new player in the game. It’s called Edge, and Microsoft’s technologically advanced wonder child may just be the browser of choice for the next generation.

5 BI mistakes and how to avoid them

5 BI mistakes and how to avoid them

Companies today are adopting business intelligence (BI) tools to represent data in a way that makes information comprehension and analysis simple. But all too often business owners make mistakes in selecting and implementing a BI software solution, resulting in unnecessarily high costs and ineffective execution.

Getting started with Facebook advertising

Getting started with Facebook advertising

With social media being such a big part of everyday life, it likewise plays a huge role in online marketing. There are many social platforms a business can use to reach out to audiences, but the one that stands out from the crowd is Facebook. Over the past few years, Facebook advertising has seen steady growth in revenue, thanks to its specific audience targeting methods that allow business owners to lower their new customer acquisition cost significantly.

How to stay productive when working remotely

How to stay productive when working remotely

Technologies such as cloud computing are freeing employees from their desks and lighting the fuse to the remote working revolution. For employees who lack discipline or a strong work ethic, a remote worksite is a breeding ground for a lack of focus and unproductivity.

Boost your online presence with SEO

Boost your online presence with SEO

Technology has completely changed the way we do business. Gone are the days when customers had to drop by your company to purchase your products and services. Now they can simply visit your website, see what you have to offer, and make an online payment – all in a matter of minutes.